Removing the Blindfold – 2011 in Retrospect
As 2011 comes to a close, it’s time to take a quick retrospect into what failed, what worked, and what tomorrow will bring =). Figuring out how to start a clothing company has been quite the learning experience – and this is just the beginning.
When talking with Didi, the owner of the amazing marketing agency I’ve been working with for some time now, I told her that after a year of diving headfirst into the unknown (i.e. launching Phoenix Activewear) I had just come to the realization that I’ve being going into battle blindfolded, with one hand and one foot tied behind my back, and expecting to win. She was quick to add “That’s true. And you also had no idea where the battle was, either.” Mental picture of me showing up for battle to an empty field, blindfolded. “Let’s do this!”
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Phoenix Activewear
My company from concept to completion, Phoenix was launched in January, 2011.
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